I have a cool hunter detection device. I ask the trend watcher if he or she can tell me anything about the “great room.” Almost all of them stare at me blankly. This trend has transformed the middle and upper middle class American home. It is responsible for hundreds of millions of dollars of expenditure. And most cool hunters just missed it. (And this is because homes, suburbs, and families are, from the cool hunter’s point of view, not cool.)
Profound thought from Grant McCracken via Piers Fawkes
Bonus profound thought: Sue and I are giving serious thoughts to building out. We need a mondo kitchen, an extra bedroom / office, some storage space, a kick-ass master bedroom suite and maybe a great room.
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