The new and improved Structured Blogging web site is up. Richard MacManus has the details:
For those of you not familiar with Structured Blogging, it’s an initiative that gives bloggers the tools to create and syndicate structured information – such as reviews and events. Kind of like what edgeio is doing commercially. Indeed I’ve always seen edgeio and SB as being highly complementary. I anticipate that a whole raft of other aggregators will emerge over the next few years, to collect structured data over the Web. Imagine an edgeio for reviews, or an open events aggregator. It’s all about the edge, baby!
What does this mean for those of us in the marketing and PR industries? Let me tell you (while I channel Thomas Friedman for a moment). We are rapidly entering a time when the Web has smarts, when search is simple and with structured blogging and microcontent, not only is anyone a critic but any critic can quickly find an audience.
