The client is always right
There’s been an interesting convergance of thinking over the past couple of days. Mike Manuel talks about the social media skills set most agencies need but don’t have. Tom Foremski agrees and takes it further - will agencies just lie their way into accounts and fake it until they are found out?
And finally, from the ad industry point of view, Piers Fawkes returns from a conference in Slovenia where it’s as obvious as it is everywhere else, that the clients know far more than the agencies do about social media.
It’s getting pretty clear to me that alot of clients are willing to dump their big agencies for a small shop or a consultant who get’s it, whatever it might be. The sense I get from talking with clients and potential clients is that the agencies they’ve spoken with pay lip service to social media but when push comes to shove, it’s pretty clear they are way out of their element.
This is just more of the same - agency arrogance. The attitude of a 25 year old account executive who thinks she knows more than the 45 year old VP of marketing who’s paying her rent.
What’s that saying about pride coming before the fall?
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hey, when I was that 25 yr old account executive and I was quoting budgets of $100k/mo I did know more than the VP of Marketing, because the VP of Marketing was willing to spend that kind of money…of course that was circa 1996. My how the world has changed.