Business blogs

Published on 4/12/2006 in Client News and Required Reading. Comments

Auntie Beeb has a nice story on business blogging. Although I think the train has left the station on this one – business blogging stories are so 2004 – there’s some nice quotes from Hugh about Stormhoek and English Cut.

“What I’m interested in is what I call the global micro-brand,” says Mr Macleod. “Now with the internet, creating global micro-brands is cheaper and easier than ever before. You can start off and have a product and market it on a global level much more easily than even 10 years ago.”

Sometimes I think I’ll never get tired of saying that.

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  • Good points and I will bring them up in a future post....
  • David:

    I understand what you're saying. I guess my question is related to the value of a blog in the overall marketing toolkit.

    We continue to read how powerful blogging is in its ability to build communities and facilitate dialog. But on my blog, when I've asked for examples of blogging ROI, I get a lot of answers about "improved my writing skills" and "helped me learn more."

    What I don't get is "enabled me to communicate more effectively with my customers/clients" or "brought prospects to me that increased my business." And I'm not just talking about PR blogs, either.

    Not sure if this makes sense. As you can tell, I'm struggling with the concept of how blogs really and truly fit into the kit ... not the hype, not the PR surrounding the blogs, but blogging itself.
  • John - I think that misses the point completely. English Cut isn't just a blog, any more than Stormhoek is about blogging. It's about using all channels available to build a brand, in any way you can.

    To say there's a dearth of successful business blogs is like saying there's a dearth of sucessful newspaper ads. They just are a part of the marketing toolkit now.
  • Sorry ... pushed the button too soon.

    I don't mean YOUR second wave. I mean a second wave in general. There seems to be a dearth of successful business blogs considering how much ink and visibility blogging has received. Makes me wonder ... is it the blogs themselves that helped, or the publicity about the blogs?
  • David:

    The problem that I see surfacing is that there are no follow-up stories to the tailor and the wine-maker. Where is the second wave of success stories built on blogs?
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