A big Marketing Begins At Home thank you to Jeremy Pepper for the Red Vines. Taking a page from a certain well-known experiment in wine marketing, Jeremy’s been sending packages of Red Vine licorice to Mommy Bloggers and others, kick starting some conversation and injecting some well needed Cluetrain thinking into the big agency world.
Welcome aboard the Hughtrain.
yummy…
From Dave Parmet:A big Marketing Begins At Home thank you to Jeremy Pepper for the Red Vines. Taking a page from a certain well-known experiment in wine marketing, Jeremys been sending packages of Red Vine licorice to Mommy Bloggers and……
right on – i can’t tell you how many of those big 4lb buckets of red vines we went through this winter during our weekly trips up and back to vermont…
a great snack and good to see they have jp onboard..