This wasn’t a question for tech support

In my capacity as a blogger and sometimes writer for Apple Matters, I have now and then written or called companies asking for free samples of stuff to review. Normally such requests are promptly answered by the PR agency. Which is what I always learned on the agency side, answer all emails promptly even if you ultimately plan on blowing off the reviewer. Yes, I’m still waiting for the PSP to review, but anyway…

So about a month ago I downloaded a 30-day evaluation copy of Yojimbo, a new organizer from Bare Bone Sofware. And as is typical with me, I didn’t get around to playing with it until the 30 days ran out. So I emailed the ‘enquiries from media’ link on the Bare Bones web site. I said I was writing a review and I needed to either get another evaluation key or figure out how to ‘reset’ the software.

Instead of getting a response from Bare Bones’ PR person, I got a response from tech support. Maybe the PR staff forwarded to the tech support folks. Maybe the tech support folks are sticking their noses where they don’t belong. I don’t know.

It makes me wonder about all those clients I worked for where reporters mysteriously found information that never came from the communications staff. It used to drive me nuts with one client in particular where the switchboard operators would put reporters right through to operations level staff without ever thinking about that memo they got that morning about running all calls from the media through media relations.

Now sometimes I find myself on the other side and I can see why the reporters never complained. For the first time, there’s no one to spin my review, obscuring the shortcomings while trying to get me to focus on the positives.

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