Finally, a blogging conference I don’t have to fly out to San Francisco to attend!
This is turning out to be quite a conference with a steller cast of characters. In addition to myself, you’ll hear from Dave Pogue, Mike Dunn and other luminaries on how blogs, podcasts and other forms of social media are impacting the world of marketing. Our audience is primarily the marketing folks from the Westchester and Fairfield business community – everything from small start-ups right up to the Fortune 500 companies based in the area. In other words, not your usual suspects.
If you are in Stamford, or anywhere between New York and New Haven and have any interest in blogging and social media and how it will impact your businesses (or already impacts..) I hope to see you at the Stamford Marriott on June 13.
Valorie Luther of Creative Concepts, who’s behind all of this, has the details.
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On the heels of last season’s Bad Wolf meme, the folks writing the new Doctor Who are at it again.
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A Marketing Begins At Home tip of the hat to Auburn blogger Erin Caldwell who scored a great opportunity and will be working at Edelman in DC.
I met Erin at the New Communications Forum in March. She’s bright, gets social media (a plus for anyone entering the agency world) and during the conference was silently watching us PR bloggers – taking note of our weaknesses in preparation for the execution of her plan to rule the PR blogosphere.
Congrats and good luck Erin!
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What if the transfer of marketing and advertising dollars online is not 1-to-1? What if the Internet has fundamentally lowered the marketing and advertising costs for big companies as it has for small companies? What if large companies can achieve the same sales objectives for a fraction of the cost of traditional mass media advertising?
No problem. That’s still more money for folks like me.
Full story here.
Bonus link: Hugh’s take.
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In my capacity as a blogger and sometimes writer for Apple Matters, I have now and then written or called companies asking for free samples of stuff to review. Normally such requests are promptly answered by the PR agency. Which is what I always learned on the agency side, answer all emails promptly even if you ultimately plan on blowing off the reviewer. Yes, I’m still waiting for the PSP to review, but anyway…
So about a month ago I downloaded a 30-day evaluation copy of Yojimbo, a new organizer from Bare Bone Sofware. And as is typical with me, I didn’t get around to playing with it until the 30 days ran out. So I emailed the ‘enquiries from media’ link on the Bare Bones web site. I said I was writing a review and I needed to either get another evaluation key or figure out how to ‘reset’ the software.
Instead of getting a response from Bare Bones’ PR person, I got a response from tech support. Maybe the PR staff forwarded to the tech support folks. Maybe the tech support folks are sticking their noses where they don’t belong. I don’t know.
It makes me wonder about all those clients I worked for where reporters mysteriously found information that never came from the communications staff. It used to drive me nuts with one client in particular where the switchboard operators would put reporters right through to operations level staff without ever thinking about that memo they got that morning about running all calls from the media through media relations.
Now sometimes I find myself on the other side and I can see why the reporters never complained. For the first time, there’s no one to spin my review, obscuring the shortcomings while trying to get me to focus on the positives.
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