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]]> By: Marcom Blog » Blog Archive » You make the call http://www.parmet.net/pr/2006/05/05/oops/comment-page-1/#comment-11416 Marcom Blog » Blog Archive » You make the call Mon, 08 May 2006 10:26:46 +0000 http://www.parmet.net/pr/2006/05/05/oops/#comment-11416 [...] In case you haven't been following along, Valleywag broke an embargo. You can read all of the details on my blog here and here. [...] [...] In case you haven’t been following along, Valleywag broke an embargo. You can read all of the details on my blog here and here. [...]

]]> By: Blog Run » Blog Archive » Thursdays, UK PR Revolts!, and Death to Embargoes http://www.parmet.net/pr/2006/05/05/oops/comment-page-1/#comment-11410 Blog Run » Blog Archive » Thursdays, UK PR Revolts!, and Death to Embargoes Mon, 08 May 2006 05:31:13 +0000 http://www.parmet.net/pr/2006/05/05/oops/#comment-11410 [...] Marketing Begins at Home: Oops From a broken embargo on Valleywag - to the mocking that the press release and pitch letter took - a new photo sharing site (or not photo sharing site) is learning how fast the blogosphere can help or hurt a company. As noted by another PR blogger, to the founder’s credit, he has responded to the Valleywag post and others. But, it does make one wonder: is the embargo over? Is it long time that it was put out of its misery, or should the PR firm been more careful on its targets? I always tell people never to pitch certain blogs, as they are gossip focused. Valleywag - as much as I like Nick - is not an appropriate PR target, unless it’s for fun. [...] [...] Marketing Begins at Home: Oops From a broken embargo on Valleywag – to the mocking that the press release and pitch letter took – a new photo sharing site (or not photo sharing site) is learning how fast the blogosphere can help or hurt a company. As noted by another PR blogger, to the founder’s credit, he has responded to the Valleywag post and others. But, it does make one wonder: is the embargo over? Is it long time that it was put out of its misery, or should the PR firm been more careful on its targets? I always tell people never to pitch certain blogs, as they are gossip focused. Valleywag – as much as I like Nick – is not an appropriate PR target, unless it’s for fun. [...]

]]> By: Jeremy Pepper http://www.parmet.net/pr/2006/05/05/oops/comment-page-1/#comment-11401 Jeremy Pepper Sun, 07 May 2006 16:45:17 +0000 http://www.parmet.net/pr/2006/05/05/oops/#comment-11401 Well, part of the bigger problem is the pitch itself is bad. It says nothing much, but takes a <b>long</b> time saying nothing. Plus, customers are customers. Users are users. Consumers - her bad word choice - are people we just take money from and don't listen to. One thing I can say about blogging and reaching out to bloggers is that it has changed my pitch letter - which tend to be bullet points and short. I save the long stuff for my blog. As for the cluetrain reference in his post, nice to talk the talk (which in a 30-second bit on the book means just use common sense), but you can't claim you're a small outfit that's just seven people (very Web 2.0 to be small, natch) when you go out and hire a PR firm that is more than just one consultant. Oh, and there are no major funding announcements in Web 2.0 - that's a relic of the dotcom era. Well, part of the bigger problem is the pitch itself is bad. It says nothing much, but takes a long time saying nothing.

Plus, customers are customers. Users are users. Consumers – her bad word choice – are people we just take money from and don’t listen to. One thing I can say about blogging and reaching out to bloggers is that it has changed my pitch letter – which tend to be bullet points and short. I save the long stuff for my blog.

As for the cluetrain reference in his post, nice to talk the talk (which in a 30-second bit on the book means just use common sense), but you can’t claim you’re a small outfit that’s just seven people (very Web 2.0 to be small, natch) when you go out and hire a PR firm that is more than just one consultant.

Oh, and there are no major funding announcements in Web 2.0 – that’s a relic of the dotcom era.

]]> By: Antonio Rodriguez http://www.parmet.net/pr/2006/05/05/oops/comment-page-1/#comment-11377 Antonio Rodriguez Sat, 06 May 2006 15:52:28 +0000 http://www.parmet.net/pr/2006/05/05/oops/#comment-11377 This is actually somewhat on point and is good advice. As the sheepish CEO behind Tabblo, <a HREF="http://theonda.org/articles/2006/05/06/the-cluetrain-does-stop-at-tabblo-station" rel="nofollow">my response</a> may be interesting to you. One thing though: I am not sure what Kerry "bigger problem" is. We're all rowing in the same boat here, and learning from posts like yours is one of the things we'll do. This is actually somewhat on point and is good advice. As the sheepish CEO behind Tabblo, my response may be interesting to you. One thing though: I am not sure what Kerry “bigger problem” is. We’re all rowing in the same boat here, and learning from posts like yours is one of the things we’ll do.

]]> By: Dave http://www.parmet.net/pr/2006/05/05/oops/comment-page-1/#comment-11375 Dave Sat, 06 May 2006 14:48:19 +0000 http://www.parmet.net/pr/2006/05/05/oops/#comment-11375 ...or perhaps she knew exactly what she was doing and was hoping for all this extra, free publicity. Like you said... who needs another photo-sharing site, right? Well... news like this might just get buried... unless, of course, it was attached to a "scandal"... right? Food for thought. :-) …or perhaps she knew exactly what she was doing and was hoping for all this extra, free publicity. Like you said… who needs another photo-sharing site, right? Well… news like this might just get buried… unless, of course, it was attached to a “scandal”… right?

Food for thought. :-)

]]> By: Nick Douglas http://www.parmet.net/pr/2006/05/05/oops/comment-page-1/#comment-11374 Nick Douglas Sat, 06 May 2006 14:31:23 +0000 http://www.parmet.net/pr/2006/05/05/oops/#comment-11374 Mike: Nifty site. David: I'm making a habit of publishing pre-embargo press releases to fight just that. (And because it's fun.) Mike: Nifty site.

David: I’m making a habit of publishing pre-embargo press releases to fight just that. (And because it’s fun.)

]]> By: mike dunn http://www.parmet.net/pr/2006/05/05/oops/comment-page-1/#comment-11372 mike dunn Sat, 06 May 2006 10:53:13 +0000 http://www.parmet.net/pr/2006/05/05/oops/#comment-11372 hey - valleywag forgot http://www.esnips.com but i guess that's much more than a photo sharing site huh ;) hey – valleywag forgot http://www.esnips.com but i guess that’s much more than a photo sharing site huh ;)

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