Stepping up to the plate

Published
by
David Parmet
on 5/6/2006
in State of the Art
. Comments Tags: , , , .

I’m impressed.

Tabblo’s CEO Antonio Rodriguez isn’t taking this sitting down. He’s asking the right questions. Honestly, most CEOs, even those of alleged Web2.0 companies would pretend none of this had happened.

The “bigger problem” I allude to is the Google juice Valleywag has accumulated. Sooner or later that post is going to end up ranking as high, if not higher than Tabblo, and it’s going to rank pretty high on a search for the publicist. As many companies are discovering these days, to their regret, Google is forever.

So now what? Should Tabblo take advantage of the free publicity and call off the embargo and just let anyone and everyone write? Or should they stick to May 15?

I’m going to put my readers to work on this one… what would any of you do if you were the agency or the client in this situation?

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  • First off,I agree with David - so far, the CEO is handling this whole thing deftly and with pretty good humour given the situation (see his comment on Valleywag). To go ahead now or in a week? It all depends on how ready the product is. As we all know, the last week before a tech launch is when a lot of stuff gets buttoned up. Sometimes that last few days can make all the difference between the polished presentation you want to make, and a mess. And I don't mean just product issues -- Web site, demo sites, e-commerce arrangements etc. etc. You particularly don't want to launch an e-commerce product if people won't be able to try it right away.

    I also don't think interest will completely wane in a single week. It will take at least that long for all the PR and tech bloggers to write about it :-) It also sounds like they have a business announcement to do in the interim.

    On balance, I think I'd deal with the fallout but stick to the original plan.
  • He is handling it somewhat well - but it rings hollow. His big announcement is that they got funding - another dotcom mentality press release. What is the value there? Don't tell me you got funding, I don't care who the team is - especially if you are sending it out as a press release. Just let me know your product works, why it is so different that I have to have it, and why I should switch my photos from Ofoto and Flickr to Tabbloo (which, seems not too different from HeyPix and Phanfare and Snapjot, IMHO).

    Yes, launch - just launch without the big hurrah that really isn't needed. Show me the money, so to speak. Make it good, and then I'll care.
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