Comments on: Stepping up to the plate http://www.parmet.net/pr/2006/05/06/stepping-up-to-the-plate/ Public Relations, Social Media and Ephemera Since 2005 Mon, 15 Mar 2010 09:02:03 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: Changing Way » Blog Archive » Tabblo Debut http://www.parmet.net/pr/2006/05/06/stepping-up-to-the-plate/comment-page-1/#comment-11579 Changing Way » Blog Archive » Tabblo Debut Tue, 16 May 2006 04:18:10 +0000 http://www.parmet.net/pr/2006/05/06/stepping-up-to-the-plate/#comment-11579 [...] I note that much of the other blogging about Tabblo has focused on its “less-than-perfectly thought-out press outreach.” The quoted words are those of Antonio the CEO, who blogged rather well about the issue. [...] [...] I note that much of the other blogging about Tabblo has focused on its “less-than-perfectly thought-out press outreach.” The quoted words are those of Antonio the CEO, who blogged rather well about the issue. [...]

]]> By: Blog Run » Blog Archive » Thursdays, UK PR Revolts!, and Death to Embargoes http://www.parmet.net/pr/2006/05/06/stepping-up-to-the-plate/comment-page-1/#comment-11420 Blog Run » Blog Archive » Thursdays, UK PR Revolts!, and Death to Embargoes Mon, 08 May 2006 22:06:32 +0000 http://www.parmet.net/pr/2006/05/06/stepping-up-to-the-plate/#comment-11420 [...] Marketing Begins at Home: Oops From a broken embargo on Valleywag - to the mocking that the press release and pitch letter took - a new photo sharing site (or not photo sharing site) is learning how fast the blogosphere can help or hurt a company. As noted by another PR blogger, to the founder’s credit, he has responded to the Valleywag post and others. But, it does make one wonder: is the embargo over? Is it long time that it was put out of its misery, or should the PR firm been more careful on its targets? I always tell people never to pitch certain blogs, as they are gossip focused. Valleywag - as much as I like Nick - is not an appropriate PR target, unless it’s for fun. [...] [...] Marketing Begins at Home: Oops From a broken embargo on Valleywag – to the mocking that the press release and pitch letter took – a new photo sharing site (or not photo sharing site) is learning how fast the blogosphere can help or hurt a company. As noted by another PR blogger, to the founder’s credit, he has responded to the Valleywag post and others. But, it does make one wonder: is the embargo over? Is it long time that it was put out of its misery, or should the PR firm been more careful on its targets? I always tell people never to pitch certain blogs, as they are gossip focused. Valleywag – as much as I like Nick – is not an appropriate PR target, unless it’s for fun. [...]

]]> By: Jeremy Pepper http://www.parmet.net/pr/2006/05/06/stepping-up-to-the-plate/comment-page-1/#comment-11400 Jeremy Pepper Sun, 07 May 2006 16:40:08 +0000 http://www.parmet.net/pr/2006/05/06/stepping-up-to-the-plate/#comment-11400 He is handling it somewhat well - but it rings hollow. His big announcement is that they got funding - another dotcom mentality press release. What is the value there? Don't tell me you got funding, I don't care who the team is - especially if you are sending it out as a press release. Just let me know your product works, why it is so different that I have to have it, and why I should switch my photos from Ofoto and Flickr to Tabbloo (which, seems not too different from HeyPix and Phanfare and Snapjot, IMHO). Yes, launch - just launch without the big hurrah that really isn't needed. Show me the money, so to speak. Make it good, and then I'll care. He is handling it somewhat well – but it rings hollow. His big announcement is that they got funding – another dotcom mentality press release. What is the value there? Don’t tell me you got funding, I don’t care who the team is – especially if you are sending it out as a press release. Just let me know your product works, why it is so different that I have to have it, and why I should switch my photos from Ofoto and Flickr to Tabbloo (which, seems not too different from HeyPix and Phanfare and Snapjot, IMHO).

Yes, launch – just launch without the big hurrah that really isn’t needed. Show me the money, so to speak. Make it good, and then I’ll care.

]]> By: Susan Getgood http://www.parmet.net/pr/2006/05/06/stepping-up-to-the-plate/comment-page-1/#comment-11382 Susan Getgood Sat, 06 May 2006 18:46:19 +0000 http://www.parmet.net/pr/2006/05/06/stepping-up-to-the-plate/#comment-11382 First off,I agree with David - so far, the CEO is handling this whole thing deftly and with pretty good humour given the situation (see his comment on Valleywag). To go ahead now or in a week? It all depends on how ready the product is. As we all know, the last week before a tech launch is when a lot of stuff gets buttoned up. Sometimes that last few days can make all the difference between the polished presentation you want to make, and a mess. And I don't mean just product issues -- Web site, demo sites, e-commerce arrangements etc. etc. You particularly don't want to launch an e-commerce product if people won't be able to try it right away. I also don't think interest will completely wane in a single week. It will take at least that long for all the PR and tech bloggers to write about it :-) It also sounds like they have a business announcement to do in the interim. On balance, I think I'd deal with the fallout but stick to the original plan. First off,I agree with David – so far, the CEO is handling this whole thing deftly and with pretty good humour given the situation (see his comment on Valleywag). To go ahead now or in a week? It all depends on how ready the product is. As we all know, the last week before a tech launch is when a lot of stuff gets buttoned up. Sometimes that last few days can make all the difference between the polished presentation you want to make, and a mess. And I don’t mean just product issues — Web site, demo sites, e-commerce arrangements etc. etc. You particularly don’t want to launch an e-commerce product if people won’t be able to try it right away.

I also don’t think interest will completely wane in a single week. It will take at least that long for all the PR and tech bloggers to write about it :-) It also sounds like they have a business announcement to do in the interim.

On balance, I think I’d deal with the fallout but stick to the original plan.

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