Pop the corks, or unscrew the screw-top as the case may be…
Stormhoek won The Drinks Business Consumer Campaign Award for 2006.
Jason has the low-down on the Stormhoek blog:
We thought we spent about 300 pounds on our campaign, but I recalculated it today and my number is now somewhere around $288.53. Oh, behold the power of the bloggosphere
Thanks to all of our blogging friends who made it real.
Someone at Ketchum asked me what we would have done if no one liked the Stormhoek, or if no one blogged about it. Well, nothing ventured, nothing gained, and if you can do it for 300 pounds instead of the usual tens of thousands of clients’ dollars that agencies spend on product launches, what do you have to lose?
This stuff should be easy and obvious folks.
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