Comments on: Brian’s been thinking http://www.parmet.net/pr/2006/05/31/brians-been-thinking/ Public Relations, Social Media and Ephemera Since 2005 Mon, 15 Mar 2010 09:02:03 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: Mike Driehorst http://www.parmet.net/pr/2006/05/31/brians-been-thinking/comment-page-1/#comment-13077 Mike Driehorst Thu, 01 Jun 2006 17:15:54 +0000 http://www.parmet.net/pr/2006/05/31/brians-been-thinking/#comment-13077 Selling "access" is one way to look at the role of an agency, and even an in-house marketing/PR etc. department. But, wouldn't service and expertise be better terms? Are company execs going to find time in their schedule to devote to participation in these conversations? Some will; most won't. The wider lines of communication between companies and customers means there are more options, more opportunity and more demands. Someone needs to monitor, track, respond and participate in those lines of communication. And, whether from an agency or in-house, that person will be someone in professional communications (like PR). I cannot see a business world where already maxed out company execs will make the time to regularly interact with the marketplace. They will do so more so than they do now, but it won't be a large part of their time. Mike Selling “access” is one way to look at the role of an agency, and even an in-house marketing/PR etc. department.

But, wouldn’t service and expertise be better terms?

Are company execs going to find time in their schedule to devote to participation in these conversations? Some will; most won’t.

The wider lines of communication between companies and customers means there are more options, more opportunity and more demands. Someone needs to monitor, track, respond and participate in those lines of communication. And, whether from an agency or in-house, that person will be someone in professional communications (like PR).

I cannot see a business world where already maxed out company execs will make the time to regularly interact with the marketplace. They will do so more so than they do now, but it won’t be a large part of their time.
Mike

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