It’s all very well and good to tell PR peeps that you need to talk to bloggers. But with 40 million blogs, and more coming online every day, finding the right bloggers in your client’s space is always tricky. And very often the so-called top bloggers can change almost in an instant.
To address this PubSub (disclosure – they are a client) has been quietly rolling out community lists. These are human-edited lists of the top bloggers in any particular field, ranked according to links in and updated daily. So if you are looking to find out who is the most linked-to blogger covering real estate (for example) you can go to PubSub’s real estate list and find out.
The secret sauce here is that the lists are maintened by people in that particular field, and the lists are updated daily according to the most current link activity.
This week PubSub announced some new lists coming in the next few weeks. The literature blog list is already up. Next week a couple more come on line. Stay tuned to this space for the news.





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As a college student that is just being introduced to the world of blogging, I find it rather confusing and intimidating. I am currently enrolled in a class where we are required to blog two times a week on our own blog, as well as comment on two outside sources.
My own blog was easy to start and understand, but when it came to commenting I found myself lost. How do i find blogs? Where can I find blogs that include my interests? Coming across this particular blog I was almost relieved. I am sure that not every single blog is enlisted on PubSub, but it is a great start. Kudos to them!
Are there any other suggestions you have for a new blogger?
It was doing so well until I noticed http://www.readysteadybook.com/ isn’t in the literary list. Especially as its owner was nominated the 51st most important person in publishing by the Observer (uk broadsheet) – probably deserved, I’ve seen fewer books in public libraries than in that bloggers mail alone, the poor postie.
Which brings me to my point – I’ve made a suggestion on PubSub, but how can anyone be sure they are getting a fair deal and not being ignored out of hand – that there is no impropriety taking place? It could be like asking Tim ORA to list his favourite IT blogs, you can bet Tom R won’t be in the list, but is that fair? At least computer generated lists don’t get emotional and don’t require trust
hey – very cool…
see if you can get them to add one for “snowboarding emerging media technologists” pls