It’s all very well and good to tell PR peeps that you need to talk to bloggers. But with 40 million blogs, and more coming online every day, finding the right bloggers in your client’s space is always tricky. And very often the so-called top bloggers can change almost in an instant.
To address this PubSub (disclosure – they are a client) has been quietly rolling out community lists. These are human-edited lists of the top bloggers in any particular field, ranked according to links in and updated daily. So if you are looking to find out who is the most linked-to blogger covering real estate (for example) you can go to PubSub’s real estate list and find out.
The secret sauce here is that the lists are maintened by people in that particular field, and the lists are updated daily according to the most current link activity.
This week PubSub announced some new lists coming in the next few weeks. The literature blog list is already up. Next week a couple more come on line. Stay tuned to this space for the news.
