Just when we thought we had enough burger buns and veggies to grill, two more clans announce they are in without plans today and would LOVE to join our bbq.
So how about a web ap that tells me which stores are open today?
Monthly Archive for May, 2006
Page 2 of 13
Kevin Briody takes me to task for my choice of language… and I respond in the comments.
Pop the corks, or unscrew the screw-top as the case may be…
Stormhoek won The Drinks Business Consumer Campaign Award for 2006.
Jason has the low-down on the Stormhoek blog:
We thought we spent about 300 pounds on our campaign, but I recalculated it today and my number is now somewhere around $288.53. Oh, behold the power of the bloggosphere
Thanks to all of our blogging friends who made it real.
Someone at Ketchum asked me what we would have done if no one liked the Stormhoek, or if no one blogged about it. Well, nothing ventured, nothing gained, and if you can do it for 300 pounds instead of the usual tens of thousands of clients’ dollars that agencies spend on product launches, what do you have to lose?
This stuff should be easy and obvious folks.
Steve Gillmor on the state of things:
The emergence of RSS and its spawn podcasting, OPML, and attention have disrupted the gatekeepers of disruption economics. Given the low barrier to entry of startup/mashup economics, VCs no longer have a lock on the early stages of the value chain, putting pressure on angels and incubators to make their clout felt early enough to get a meaningful handle on the tiller. The conference game, long the mechanism whereby the VCs were schooled not in the technology but the viral marketing mechansims of startups, has been disrupted by hybrid agents TechCruch, Om Malik, Fred Wilson, and the acquisition bunnies from the majors such as Zawodny and perhaps Niall Kennedy in his new Microsoft role.
That pretty much sums things up for me. At this point, anyone trying to figure this brave new world out is already two years too late. The train has left the station. You and your agency are either on board or missed the boat. Feel free to add your own metaphors.
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