The ongoing romance between traditional media and social media is taking many interesting twists and turns. The Denver Post has asked Coverville’s Brian Ibbott to host a daily podcast “Today in Music History.” You can subscribe here. Brian also hosts “Lyrics: Undercover” for the Post.
What’s interesting here, aside from the fact that Brian is hosting two out of a whole host of podcasts and videoblogs at the Post (full list here) is that it’s a great example of how traditional media will grow and adopt to social media.
Instead of denying it’s existance or pretending it’s a silly fad, the Post is reaching out to local podcasters like Brian to see what they can add to the newspaper. Instead of holding onto some antiquated notion of what a newspaper is and isn’t, the Post is embracing new media and actively seeking ways it can use it to reach, educate, excite and inspire its audience.
Disclosure: Coverville is part of the BackBeat Media Podcast Network, a client of mine.
