http://www.parmet.net/pr/2006/06/08/how-we-measure-success/ Public Relations, Social Media and Ephemera Since 2005 Sat, 20 Mar 2010 06:15:56 -0700 http://wordpress.org/?v=2.9.2 hourly 1 http://www.parmet.net/pr/2006/06/08/how-we-measure-success/comment-page-1/#comment-13948 Chris Thilk Mon, 12 Jun 2006 14:34:40 +0000 http://www.parmet.net/pr/2006/06/08/how-we-measure-success/#comment-13948 This is the same kind of thinking that has people more excited about "brand awareness" than sales increases. The campaign was, IMO, ill-thought out and poorly executed. No one knew anything about the movie. For all the emphasis about getting people started talking about the movie the main component of the promotion were those cup holders. Lombard's reaction is all about spinning an unfortunate outcome. This is the same kind of thinking that has people more excited about “brand awareness” than sales increases. The campaign was, IMO, ill-thought out and poorly executed. No one knew anything about the movie. For all the emphasis about getting people started talking about the movie the main component of the promotion were those cup holders. Lombard’s reaction is all about spinning an unfortunate outcome.

]]> http://www.parmet.net/pr/2006/06/08/how-we-measure-success/comment-page-1/#comment-13776 Josh Hallett Fri, 09 Jun 2006 13:17:24 +0000 http://www.parmet.net/pr/2006/06/08/how-we-measure-success/#comment-13776 You should ask Starbucks for $15 million to help 'market' your blog. You should ask Starbucks for $15 million to help ‘market’ your blog.

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