It’s not about the kids

The problem with all the discussion of MySpace, is it over and where will the ‘kids’ go … is the focus on the ‘kids.’

The kids are not the only folks interested in social media and networking. There are more than a few of us in our 40s and older who are doing this and have been doing this for quite some time, thank you very much.

The other problem with this particular meme is it depends on the notion that all users are motivated by what’s ‘cool.’ The simple truth folks is that people move on when they find something with more or better features that motivate them to move to a new platform. If someone is offering something my present blogging / social networking / content management platform isn’t , I’ll move on. Maybe that’s what’s happening here.

In any case, in a completely self-serving (and client-serving) attempt to perpetuate this meme, I’m assembling ‘MySpace is dead’ stories on a special page on del.icio.us. If at some point I find an opportunity to inject eSnips into this story, I’ll start from there. That’s open source PR for you.

Tip of the hat to Todd Defren for the idea.

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Patrick

Social media is the next wave of communication that will probably lead our futures, but as a college student and a myspace account holder(for some God-forsaken reason), I think that MySpace has a majority young care-free audience. Young people don't care as much about agencies and firms as businesses do. MySpace is more of a freaky way to have a collaboration of people who don't really know each other, for the most part, and talking about senseless crap that nobody cares for in the first place...more of a place to go if you're bored. That's what I've come to find out. I've been tagged by businesses and music bands already and it has annoyed me, but what do I care anyway. If businesses think that MySpace will be a benefit, then go ahead and join MySpace. It's a fad. Fads come and go, just like small businesses.

Todd Defren

Thanks for the hat-tip, David. We'll move the needle on social media PR, one convert at a time! (You might want to also add a link on your blog - this post at least - to your del.icio.us esnips page's RSS feed, for interested parties and your client.)

As for MySpace - just today my marketing guy was talking about setting up a MySpace account for our agency, maybe as a recruitment tool. To which I murmured: "Guess that's the end of MySpace."

MySpace Marketers = LinkedIn with pictures...?

Ben Yoskovitz

I only recently created a MySpace profile for my website. I hadn't considered it before because (a) I didn't know people were really doing that (where have I been, I know) and (b) I wasn't really sure what to do.

A friend of mind (who does marketing for a record company on MySpace) gave me some pointers and off I went.

It's driving traffic to my site and I've met some interesting people. It takes more time than I'd like to generate a significant list of friends, and I don't know yet if it will do anything but drive useless traffic to my site, but it's still interesting.

And many of the people I've seen on MySpace are not "the kids", but older people, marketing people, businesses.

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