Comments on: The press release goes social http://www.parmet.net/pr/2006/06/30/the-press-release-goes-social/ Public Relations, Social Media and Ephemera Since 2005 Sun, 07 Mar 2010 14:13:17 -0800 http://wordpress.org/?v=2.9.1 hourly 1 By: Matthew Ogston http://www.parmet.net/pr/2006/06/30/the-press-release-goes-social/comment-page-1/#comment-16780 Matthew Ogston Sat, 15 Jul 2006 22:03:54 +0000 http://www.parmet.net/pr/2006/06/30/the-press-release-goes-social/#comment-16780 I disagree with you Shel. A Press Release will always be the 'official voice' of an organisation. The technical format of the press release may evolve over time, but a blog will not be its direct replacement. PRs are a one time, official statement that remain static after their initial disclosure. Blogs evolve over time, and adapt to user conversations. Therefore, they both have their own place in business, even though blogs are a lot more engaging and oftern achieve better results. I disagree with you Shel. A Press Release will always be the ‘official voice’ of an organisation. The technical format of the press release may evolve over time, but a blog will not be its direct replacement. PRs are a one time, official statement that remain static after their initial disclosure. Blogs evolve over time, and adapt to user conversations. Therefore, they both have their own place in business, even though blogs are a lot more engaging and oftern achieve better results.

]]> By: Jeremy Pepper http://www.parmet.net/pr/2006/06/30/the-press-release-goes-social/comment-page-1/#comment-15962 Jeremy Pepper Sun, 02 Jul 2006 03:18:19 +0000 http://www.parmet.net/pr/2006/06/30/the-press-release-goes-social/#comment-15962 One problem with that, Shel. The SEC. I think the social press release is a little overblown, and frankly, does not work in the current suggested form on the wire services, and is quite expensive if you do it the suggested way. One problem with that, Shel. The SEC.

I think the social press release is a little overblown, and frankly, does not work in the current suggested form on the wire services, and is quite expensive if you do it the suggested way.

]]> By: Chris Heuer’s Idea Engine » Blog Archive » Initial Responses on the New Media Release http://www.parmet.net/pr/2006/06/30/the-press-release-goes-social/comment-page-1/#comment-15927 Chris Heuer’s Idea Engine » Blog Archive » Initial Responses on the New Media Release Sat, 01 Jul 2006 17:29:41 +0000 http://www.parmet.net/pr/2006/06/30/the-press-release-goes-social/#comment-15927 [...] David Parmet , Chris Abraham, Neville Hobson, and Stuart Bruce have added their thoughts to the conversation.  For the most part, initial feedback online and here at Gnomedex has been pretty positive. [...] [...] David Parmet , Chris Abraham, Neville Hobson, and Stuart Bruce have added their thoughts to the conversation.  For the most part, initial feedback online and here at Gnomedex has been pretty positive. [...]

]]> By: Lee Oden http://www.parmet.net/pr/2006/06/30/the-press-release-goes-social/comment-page-1/#comment-15890 Lee Oden Sat, 01 Jul 2006 13:34:58 +0000 http://www.parmet.net/pr/2006/06/30/the-press-release-goes-social/#comment-15890 I'm with you Shel and let's take it a step further: The blog enabled Media Room. A blog within a company web site that powers press releases, articles, news, coverage, executive bios, photos, podcasts, video - the whole package all available as HTML and RSS. Combine that with the inherent web 2.0 features of a wire service like PRWeb.com and the notion of "press release goes social" takes a step up to a whole new level. I’m with you Shel and let’s take it a step further: The blog enabled Media Room.

A blog within a company web site that powers press releases, articles, news, coverage, executive bios, photos, podcasts, video – the whole package all available as HTML and RSS. Combine that with the inherent web 2.0 features of a wire service like PRWeb.com and the notion of “press release goes social” takes a step up to a whole new level.

]]> By: shel israel http://www.parmet.net/pr/2006/06/30/the-press-release-goes-social/comment-page-1/#comment-15826 shel israel Sat, 01 Jul 2006 01:24:12 +0000 http://www.parmet.net/pr/2006/06/30/the-press-release-goes-social/#comment-15826 I'm surprised at how few strong feelings I have on the subject of press releases. With all sincere deference to Shift and to my friend Tom, I think I have seen the future of the press release and it is called a "blog." I’m surprised at how few strong feelings I have on the subject of press releases. With all sincere deference to Shift and to my friend Tom, I think I have seen the future of the press release and it is called a “blog.”

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