I’ve always been a bit suspicious of those PR awards – especially the Silver Anvil which always sounds like it should be dropped on the winner’s head. The awards always seem to go to some campaign no one outside of the PR world has ever heard of; to someone who excelled not only at a media savvy campaign but at putting together a winning application.
What awards should do is point out new and exciting ways of doing things as well as reward best practices. Which brings me to the Society for New Communications Awards Program. From the release:
The SNCR’s awards will recognize innovative organizations and professionals who are pioneering the use of social media (i.e. blogs, wikis, podcasts, collaborative tools and other forms of participatory communications) in the areas of marketing, public relations and advertising, politics, entertainment, academics, and community and cultural development.
If you’ve got something, let us know (disclosure, I’m a member). The submission form is here. I’ll be actively pushing some of the local firms here in the North East on this one, we can’t let the West Coast have all the glory.
More on the awards from Mike “Killer” Manuel.
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