Some ink today for Mozes in BtoB.
New companies and new technologies continue to populate the mobile landscape. One such company, Mozes Inc., markets a text advertising service it hopes will take off in the conference and exhibition industry.
Mozes’ service enables marketers to distribute text messages to prospective customers. Its first major client was Microsoft Corp., which in April exhibited several consumer products at the Makers Faire in San Mateo, Calif.
In Microsoft’s exhibit booths, attendees who were interested in learning more about a particular product were given keywords they could send from their phones as a text message to a Mozes’ phone number. Their message triggered a reply text message containing a URL. The URL directed them to a landing page where they could log in and get additional details about the product.
“Instead of passing out brochures, we’d have them text the keyword to Mozes and, when they had time, they could go home, get onto their PC and log in to the Mozes Web site,” said Jacqueline Russell, product manager for Visual Studios Express Editions at Microsoft.
While that promotion was primarily targeted to consumers, Russell said, based on the early success, there has been some interest by Microsoft’s enterprise product marketers in using the service at future events.
“I think [Microsoft marketing] people are keeping it in mind for the next conference,” she said. “They are definitely looking at it as a possible service to use next time.”
Right on.
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