From Paid Content:
Note to PR people: when you send us a release or info by e-mail, we have it. If we don’t use it, then we won’t use it. Calling up and following on it will not change our minds…so refrain from it.
Also, another pet peeve: don’t send release as PDF/Word attachments…we will not open it. Either cut-paste, or better still, send a link to the online version.
Why this message needs to be repeated, well I don’t know. But apparently there are still some of you PR peeps out there still calling to find out if they ‘got the release’ and sending attachments.
This behavior is beyond dumb. It’s beyond stupid. It’s stumb. Or dupid. Or something.
Don’t do it.
Update: Peter Himler agrees.
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