When social media campaigns go horribly wrong
The stench of suckatude that surrounds The HUB … School Your Way… WalMart’s awful attempt at grabbing the MySpace mojo, has been covered pretty widely throughout the marketing blogosphere.
From the Advertising Age story that broke the horror:
Desperate to appeal to teens with something other than pencils and backpacks during the crucial back-to-school season, Wal-Mart is launching a highly sanitized, controlled and rather unhip site at walmart.com/schoolyourway. Teens are invited to create their own page, “show it to the world and win some fab prizes,” including a chance to have their videos appear in a Wal-Mart TV commercial.
It seems as if we’ve finally completly commodified youth culture. There’s nothing left to rebel against when even rebellion is available from WalMart.
From the Ad Age story:
Nor did it impress Pete Hughes, 18. “It just seemed kind of corny to me,” he said.
Thank you Pete. Thank you very much. Maybe there’s hope.
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