Archive for September, 2006
Going mobile
Client BackBeat Media, including the folks from iPodObserver.com and The Mac Observer are all over the Podcast and Portable Media Expo which starts today.
Two years ago I would have found it hard to believe that anyone would be interested in watching TV on a 2×2 screen. Today iPodObserver.com is announcing reviews of TV shows currently [...]
DEMO, schmemo…
Salim is going to Yahoo! Hack Day… that’s where I’d rather be.
Thinking small
PR people are always encouraged to come up with The Big Idea. This usually happens at a brainstorming session (how I hate that phrase) where the agency muckity-mucks are eager to show some thinking to the client. Come up with something big and flashy we can bring to the client to justify all this admin [...]
Stormhoek in Business2.0
Jason Korman of Stormhoek recently met with Business2.0 editor and blogger Erick Schonfeld. Erick writes:
Stormhoek has met success because it’s approach engages blogging consumers on their own terms. It’s marketing as buzz-building rather than as prepackaged message-stuffing. Korman knows better than to try to control the conversation, and is happy just to have [...]
Pitching away
How to pitch bloggers seems to be the question of the day among PR people first discovering this wonderful world of social media.
Apart from the obvious (you aren’t going to send out a mass email blast, are you?) I think it’s very important to remember that blogging for most bloggers isn’t a job like journalism [...]
