For BlogOrlando, Josh has asked me to run a session on PR and Bloggers. Here’s the description:
How can public relations practitioners work with the blogosphere? Those that are doing it right have found a tremendous benefit in communicating directly with their customers via blogs. Unfortunately though, some in the industry have not done it right and we all live with the consequences. PR/social media good-guy, David Parmet, will lead this discussion. It might just be PR people in the room, or perhaps we’ll have a mixture of bloggers & PR folks and have a conversation about the relationship between PR and blogs.
The key phrase there is “doing it right.” What does that mean? I think that’s the starting point.
If you are planning on attending, or just have some good ideas on the subject, let me know in the comments. As we get closer to BlogOrlando, I’ll post some of my own thoughts on the subject.
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