BlogOrlando

For BlogOrlando, Josh has asked me to run a session on PR and Bloggers. Here’s the description:

How can public relations practitioners work with the blogosphere? Those that are doing it right have found a tremendous benefit in communicating directly with their customers via blogs. Unfortunately though, some in the industry have not done it right and we all live with the consequences. PR/social media good-guy, David Parmet, will lead this discussion. It might just be PR people in the room, or perhaps we’ll have a mixture of bloggers & PR folks and have a conversation about the relationship between PR and blogs.

The key phrase there is “doing it right.” What does that mean? I think that’s the starting point.

If you are planning on attending, or just have some good ideas on the subject, let me know in the comments. As we get closer to BlogOrlando, I’ll post some of my own thoughts on the subject.

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Related Posts:

  • Jennifer Wakefield
    As someone who's had both a corporate and personal blog that are now defunct, I look forward to your session. See you there.
  • Joel
    How about some words on crisis comms in the blogs? Or is that jumping ahead too much?
  • As one of those PR people attending, I'd like some info on internal vs. external corporate blogs. Maybe you could outline the pros and cons of each.
  • Looks like several facets to this subject.
    Which blogging tools are most effective?
    Are blogs a realistic alternative to posting PR with an Internet "wire" service? If so, why?
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