Words to the wise

Valleywag chimes in with some well thought words of wisdom for those practicing the PR profession.

1. Don’t follow up e-mail pitches (“I was wondering if you had the chance to read this material,” said the SS PR message. Oh, I had the chance. I also had the chance to watch Ron Popeil infomercials). The journalist you pitched probably gets ten to a hundred of pitches a day and deleted yours. This time you’re marked as spam.

2. Life is not LinkedIn. Do not try to “make contact” with every nearby human being. There’s a reason that “making contact” sounds like something you do with aliens.
3. There is such a thing as bad PR. Don’t try to prove it.
4. Before you send an irrelevant press release, count to 10. If you still feel like sending it, count to 20.

I can’t help thinking… Nick, if it weren’t for certain PR people ratting on other PR people and their clients, not to mention the foibles of certain other PR people, what would you have to write about?

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PR is Bad PR

As someone who worked in the profession for many years, I find it very hard to believe that people who practice PR take it so seriously. Whether the approach is traditional or online, all the profession is, when it boils down to it, is one giant game of throwing sh*t against the wall and seeing what sticks.

To revere the journalistic community is to revere a bunch of self-absorbed, egocentric pricks, who most of the time, cannot even begin to grasp the nature or relevance of the announcements that we send to them.

At the end of the day, it is with good reason why people who practice PR are held in such low regard.

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