How to pitch bloggers seems to be the question of the day among PR people first discovering this wonderful world of social media.
Apart from the obvious (you aren’t going to send out a mass email blast, are you?) I think it’s very important to remember that blogging for most bloggers isn’t a job like journalism is for reporters. It’s a labor of love but for many bloggers, it’s not to pay the rent but to express some inner voice that needs expression.
So it’s not a blogger’s job to respond to you in time, or even care what you have to pitch her. And when she does respond, she’s doing it out of genuine interest, not out of professional obligation.
If you learn the difference, you too can be a social media wizard.
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