Jason Korman of Stormhoek recently met with Business2.0 editor and blogger Erick Schonfeld. Erick writes:
Stormhoek has met success because it’s approach engages blogging consumers on their own terms. It’s marketing as buzz-building rather than as prepackaged message-stuffing. Korman knows better than to try to control the conversation, and is happy just to have his brand being talked about.
Full article here.
In a world where clients still believe in ‘control’ as the goal of a marketing program, a guy like Jason is a breath of fresh air.
