I have to admit, I’m a radio geek. I deejay-ed in high school and college. I have too many shortwave radios to keep track of and I’m a licensed ham (that’s KC2JNS to you, mister!).
So it’s with a great deal of awe and trepidation that I’ve accepted an invitation to speak before the Broadcast Research Council of Canada’s monthly meeting in Toronto this month. October 24th to be exact.
The general subject of my talk will be how broadcasters can embrace social media tools like podcasting and vblogging. I’ll also talk a bit about business opportunities,i.e., advertising and sponsorships.
I believe broadcasting over the electromagnetic spectrum to be alive and well. There are now more broadcasters on the HF bands (shortwave) than at any point in history. The infrastructure costs are low – all you need to get a radio show is a radio; all you need to listen to a podcast is a computer, an internet connection and an MP3 player – and the technology and tools are available all over the world. Yet I think the industry itself is in big trouble, if not on its deathbed. So this should be an interesting afternoon.
If you are in Toronto and want to get together while I’m there, drop me a line. My email address is over there on the right sidebar.
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