There’s a myth about social media and blogs in particular that could use a bit of debunking. The myth is that bloggers will put up a story ‘right away.’ Put another way, blog hits can be expected within minutes of a pitch.
This probably came about in the late 1990s when outlets like CNET were changing the world of tech PR by putting up new stories as they happened and not in next week’s edition as could be expected from the likes of PCWeek and InformationWeek.
There’s a world of difference, however, between online media and online media, or between CNET and bloggers. The former are professional journalists with deadlines. The latter are people with day jobs and other priorities.
Bloggers often require a great deal of hand-holding and patience. Agency folk would do well to remember, this isn’t their day job and they don’t owe you a review.
Random Posts
- Media Relations Volunteers Needed!
- Green Guerrillas Youth Media Tech Collective: VOTE for Green Guerrillas!
- PR Assistant
