http://www.parmet.net/pr/2006/10/16/public-relations-and-the-conversation/ Public Relations, Social Media and Ephemera Since 2005 Mon, 15 Mar 2010 09:02:03 -0700 http://wordpress.org/?v=2.9.2 hourly 1 http://www.parmet.net/pr/2006/10/16/public-relations-and-the-conversation/comment-page-1/#comment-26333 Amy Tue, 17 Oct 2006 18:23:05 +0000 http://www.parmet.net/pr/2006/10/16/public-relations-and-the-conversation/#comment-26333 The Edelman/Wal-Mart mishap seems to be the topic of every blog around these days! But you make and interesting point that Edelman might not be completely to blame. The company may have been the culprit of the actual blog, but not of the problems leading up to it. The function of public relations is not to improve the image of an organization. That is the organizations job. The purpose of public relations is to make that image more prominent to its audiences. If a company's business practices are in shambles, how can a few news releases and promotional events ever help when there is nothing good to mention or promote? Forgive the cliché, but the saying "what's the use in putting lipstick on a pig" comes to mind. If a company genuinely wants to improve its image, it must start from the inside. And when the improvement are complete, then call in the pr squad to inform the public of those improvements. The Edelman/Wal-Mart mishap seems to be the topic of every blog around these days! But you make and interesting point that Edelman might not be completely to blame. The company may have been the culprit of the actual blog, but not of the problems leading up to it. The function of public relations is not to improve the image of an organization. That is the organizations job. The purpose of public relations is to make that image more prominent to its audiences. If a company’s business practices are in shambles, how can a few news releases and promotional events ever help when there is nothing good to mention or promote? Forgive the cliché, but the saying “what’s the use in putting lipstick on a pig” comes to mind. If a company genuinely wants to improve its image, it must start from the inside. And when the improvement are complete, then call in the pr squad to inform the public of those improvements.

]]> http://www.parmet.net/pr/2006/10/16/public-relations-and-the-conversation/comment-page-1/#comment-26267 The Writing On The Wal » Blog Archive » Is Wal-Mart’s Problem a PR Problem? Mon, 16 Oct 2006 19:21:42 +0000 http://www.parmet.net/pr/2006/10/16/public-relations-and-the-conversation/#comment-26267 [...] I like this statement at “Marketing Begins at Home”: There are two issues here, Edelman’s mis-step and WalMart’s refusal to acknowledge that its problems are anything but PR problems. [...] [...] I like this statement at “Marketing Begins at Home”: There are two issues here, Edelman’s mis-step and WalMart’s refusal to acknowledge that its problems are anything but PR problems. [...]

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