The PAN Communications blog has a disturbing item this morning. The Boston Globe is offering its staff a new contract with compensation tied to the financial health of the paper. While at first blush that might not seem so bad an idea, I’ll let PAN describe the possible consequences:
What happens when formerly objective reporters feel obligated to cover only the companies that advertise with the Globe? Will smaller, innovative but less deep-pocketed companies now be completely ignored? How does PR compete for a reporter’s attention when the issues on the table are to get your client coverage vs. the reporter’s need to generate his or her salary?
Full story here. PAN’s comments here. Keep an eye on this one.
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