According to PR Week, Hill & Knowlton and Hitachi Data Systems have severed their AOR relationship after only two months.
Related to the dispute is a Hitachi-made viral video featuring television actor Mr. T that was posted on YouTube Jan. 21. The video, which featured Mr. T facing off against a league of zombies and an obnoxious consultant while touting Hitatchi’s systems, which appears to have factored in the decision.
“We need a partner that knows there is a difference between a corporate video with a man in a suit, and a viral video with an action star,” said Steven Zivanic, HDS director of corporate communications.
No Steven, you need to learn the difference between marketing and the steaming pile of crap you dumped on YouTube. Go watch the video, if you dare. You’ve been warned, you’ll want those three minutes of your life back.
One YouTuber put it best:
This is not funny nor educational… HDS has some exceptional products to market.. This ad does not do them any justice whatsoever… The company deserves better!!.. Shame on you for putting this up and broadcasting it…
H&K got the better end of this deal. Congratulations folks…
