This afternoon I joined Jason Korman of Stormhoek at the AdAge Marketing 50 Awards. Joining such luminaries as Crocs, Dunkin Donuts and Fanta, we heard Deborah Mayer of Toyota (aka, Marketer of the Year) tell us how letting letting go of the Scion brand – giving it to the community – was the best thing for the brand.
Go figure. If Toyota’s figured that out, and you haven’t… ya gotta wonder.
