is Kami’s discussion of the possible pitfalls of corporate blogging and the likelyhood of each scenario actually happening.
In my discussions with agencies, I always here the same reasons for not blogging – what if someone says something bad, what if a disgruntled customer makes a negative comment, what if we get sued, what if everybody goes to Katz’s Deli at the same time and orders the corned beaf sandwich (name that movie…).
It’s easy enough to dismiss these as the typical roadblocks and excuses that old school companies put up to slow down any new idea. But in each objection there is certainly a kernal of truth and as social media consultants, we need to be able to address them and make sure our clients are comfortable with the outcomes.
Kami breaks down the top ten objections / concerns and ranks them in order, from likely to no way. I’m an so stealing this for my workshop at NCF next week.
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