Hospitable

Fantastic. Hotel entrepreneurs should learn how Social Media affects the hotel and travel industries for it plays a huge part in it. I'll do my part and spread the love. Thanks David!

Oooooo! Goody!

David, I really enjoyed reading your article on social media in the hospitality industry. Working at the hotel here on Auburn's campus for the past three years has definitely opened up my eyes to a side of the hospitality world that has changed my outlook on hotels and travel. My perception has not become negative, but has definitely become more aware, knowledgeable and understanding of the process that is required to successfully run a hotel. Looking in from personal experience, feedback from guests is one of the most important steps for a hotel to achieve guest satisfaction- which is the hotel's number one goal. Respect is due to hotels that maintain and monitor a website that has the option for guests to leave comments and feedback. This is a large task to tackle which can reap positive results or negative results. No matter the results, this step of social media will become a huge asset for the hotel if they monitor and work it successfully.

My favorite excerpt from your article is, "Take this energy and turn it around – reach out to negative reviewers and see if you can address their needs." When you discuss the importance of properly handling negative feedback from guests- I love the way you put it. This step is what I most admire about hotel managers and their work ethic. Hotel managers (or at least how they all should be) know that one of their most important jobs is actually listening to the guests and acknowledging their requests, concerns, comments and suggestions. All feedback from guests is good feedback because it provides a background for the hotel to build upon and strengthen themselves.

The use of social media for the hospitality field/hotels is not only a creative tool for understanding and receiving information that directs them towards improvement, but it also is a creative tool for the hotel to reach out directly to their guests and let them know that they care about their opinion and business. In my opinion, this is a simple, but yet critical key that all companies should accept in order to be successful in their work life.

Thanks for sharing the article David! I am actually emailing it out to all the team leaders at the hotel I work. Hope you have a great day!