(O)ut of that slice of the 70 million, there must be at least two dozen blogs written by and for midwestern, Greek-speaking, middle-aged couples who have adopted dyspeptic, polydactyl, twin Samoan infants and are just desperate to buy a carbon-fiber-and-unobtainium tandem stroller to cart them around in. (Household incomes = $120,000+, of course.)
Repeat to yourself, blogs are magazines designed to reach any particular demographic. Blogs are blogs. If they happen to intersect with the folks you are trying to reach, more power to you. But just because there are 70 million of the damn things out there, don’t expect there to be a community of bloggers interested in whatever you are trying to sell.
