Comments on: Dumb PR move of the week http://www.parmet.net/pr/2007/03/25/dumb-pr-move-of-the-week/ Public Relations, Social Media and Ephemera Since 2005 Mon, 15 Mar 2010 09:02:03 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: Joel http://www.parmet.net/pr/2007/03/25/dumb-pr-move-of-the-week/comment-page-1/#comment-72253 Joel Tue, 27 Mar 2007 02:55:34 +0000 http://www.parmet.net/pr/2007/03/25/dumb-pr-move-of-the-week/#comment-72253 *COUGH*WHORE*cough* ....ahem. Sorry, something in my throat. *COUGH*WHORE*cough* ….ahem. Sorry, something in my throat.

]]> By: Bad, Bad Move. « PR, Babies and All The Rest http://www.parmet.net/pr/2007/03/25/dumb-pr-move-of-the-week/comment-page-1/#comment-71559 Bad, Bad Move. « PR, Babies and All The Rest Mon, 26 Mar 2007 12:08:24 +0000 http://www.parmet.net/pr/2007/03/25/dumb-pr-move-of-the-week/#comment-71559 [...] Bad Move. Filed under: Parmet, PR — becki325 @ 12:08 pm I love reading Dave’s blog.  He always has the best stuff.  He linked to this post on Valleywag.  Like, hello.  $100?  [...] [...] Bad Move. Filed under: Parmet, PR — becki325 @ 12:08 pm I love reading Dave’s blog.  He always has the best stuff.  He linked to this post on Valleywag.  Like, hello.  $100?  [...]

]]> By: Ryan Anderson http://www.parmet.net/pr/2007/03/25/dumb-pr-move-of-the-week/comment-page-1/#comment-71389 Ryan Anderson Sun, 25 Mar 2007 23:23:59 +0000 http://www.parmet.net/pr/2007/03/25/dumb-pr-move-of-the-week/#comment-71389 This isn't particularly out of the ordinary for focus group research. It's standard practice to offer an incentive for participants in usability testing, and $100 is about the norm, though it depends on how hard it is to recruit a specific group of people. I did a group with doctors once... I think the incentive was about $150. Interesting that the reporter would automatically make the jump to "bribe." This isn’t particularly out of the ordinary for focus group research. It’s standard practice to offer an incentive for participants in usability testing, and $100 is about the norm, though it depends on how hard it is to recruit a specific group of people. I did a group with doctors once… I think the incentive was about $150.

Interesting that the reporter would automatically make the jump to “bribe.”

]]> By: Eric Eggertson http://www.parmet.net/pr/2007/03/25/dumb-pr-move-of-the-week/comment-page-1/#comment-71136 Eric Eggertson Sun, 25 Mar 2007 13:47:20 +0000 http://www.parmet.net/pr/2007/03/25/dumb-pr-move-of-the-week/#comment-71136 I think $100 is pretty standard compensation for a focus group or usability test. Maybe to avoid criticism they should have invited homeless people to try out their press centre. With luck, there would be some current or former journalists in their sample group. ;-) I think $100 is pretty standard compensation for a focus group or usability test.

Maybe to avoid criticism they should have invited homeless people to try out their press centre. With luck, there would be some current or former journalists in their sample group. ;-)

]]> By: Chip Griffin http://www.parmet.net/pr/2007/03/25/dumb-pr-move-of-the-week/comment-page-1/#comment-71080 Chip Griffin Sun, 25 Mar 2007 12:09:03 +0000 http://www.parmet.net/pr/2007/03/25/dumb-pr-move-of-the-week/#comment-71080 Personally, I liked the "about 100 bucks in cash" bit. They weren't commiting to a specific number? Were they trying to do it Middle Eastern market style where they expected the journalists to haggle? This qualifies for not only stupid, but "PR News of the Weird." Personally, I liked the “about 100 bucks in cash” bit. They weren’t commiting to a specific number? Were they trying to do it Middle Eastern market style where they expected the journalists to haggle? This qualifies for not only stupid, but “PR News of the Weird.”

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