I came home late last night to find the golden ticket waiting for me on the kitchen table. The golden ticket from Nikon that is. Yep, I’m getting my very own D80 on loan to try out and give a shout out to ya’ll.
The smart folks at MWW and Nikon really got this one right. Not only because they are sending me a D80 but because unlike other agencies and their clients, they’ve figured out how to present this in a way that makes sense for the bloggers and their readers. They are setting the terms of the relationship clearly and upfront in the introductory letter and they are asking all of the bloggers receiving the cameras to disclose the relationship in any blog posts or other online discussion.
Smart. Very smart.
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