MWW and Nikon get it

Published on 4/20/2007 in Clue-full. Comments

I came home late last night to find the golden ticket waiting for me on the kitchen table. The golden ticket from Nikon that is. Yep, I’m getting my very own D80 on loan to try out and give a shout out to ya’ll.

The smart folks at MWW and Nikon really got this one right. Not only because they are sending me a D80 but because unlike other agencies and their clients, they’ve figured out how to present this in a way that makes sense for the bloggers and their readers. They are setting the terms of the relationship clearly and upfront in the introductory letter and they are asking all of the bloggers receiving the cameras to disclose the relationship in any blog posts or other online discussion.

Smart. Very smart.

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  • What awesome marketing! I worked like a dog to buy my D80 earlier this year, and I plug Nikon. Oh, well! I'd love to test some lenses. Nikon, pick me! :-)
  • I was contacted by MWW regarding a "promotion" for their as-yet-unspecified client. Not sure if this is the same thing. The guy wanted my mailing address. After looking around at a few sites and seeing the name (Tom Biro) appear on most of them, I am assuming this is what they were contacting me about.

    Do you folks know anything about how the selection process worked or how many people are involved? I have been unable to find any details...
  • I'm not on the list, for very good reason. I used to be a professional photographer, but am a newbie blogger who can't figure out how to post photos properly. After seeing your demonstration in Las Vegas, Dave, I have launched blogs using Wordpress. The photo/graphic interface is very clunky. I've downloaded a couple of plugins, but neither seems to give me the freedom of sizing and quality that I would like.
    Your blogs have beautiful pictures and you use Wordpress. What's your secret?
  • heh. i'm on the list too. i might try to compile a complete list later tonight. i hear there's a flickr group too...

    -kpaul
  • I got me one too. I thought it was because of Black Star Rising, but maybe it was the Orchard -- or just the fact that Tim Biro is a nice guy.

    In any case, I guess we'll both be snapping away. Hope I remember to take the lens cap off.
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