Playing with celebrity fire

Published on 6/17/2007 in Clue-less. Comments

Celebrity endorsements are never a good idea. Even associating your product or brand with a celebrity is asking for trouble. Because you never know when the celebrity might go off the ranch and pull a Kelly Clarkson.

Case in point, something called MyLifeBrand is launching with a big contest for Kelly Clarkson fans.

The grand prize is tickets to see Ms. Clarkson in concert.

Whoops.

The best part for me is their agency using the phrase “savvy Kelly Clarkson fans”

… insert snarky comment..

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  • josh
    What are u talking about? The prize on the link you show is VIP American Idol tour tickets.

    Have the details straight before posting them. As far as Kelly going off the ranch eveyone loves a good controversy.
  • Who cares about a tour, yeah i am disappointed but Kelly Needs to do what is good for her. kelly clarkson is amazing on so many levels. It is really sad to see her label to treat her like that. She is indeed one of the best voices in the world, she has proved she can SING ANYTHING!!! I think who cares if her new stuff is not as commercial as her previous but hey people love it when an artist sings music that is real. That is what the radio world lacks, which is REAL music that people can relate with. Kelly Clarkson will be around for a long time. So i think if her lable backs her up she will be fine, So to Clive Davis, come on man, Kelly knows what she is doing. We her fans love her and have lots of faith in all that she does. Breakaway was the same way, people didnt necessarily love it for the songs on the radio but for the Album as a whole. She is Phenominal and she will prove that when people her My December as a Whole!!! Lots of love to Kelly Clarkson!!!

    Sincerely,

    Chicago’s #1 Kelly Clarkson Fan
    Philip Leodoro
  • They could make that contest a win by saying - "millions of Kelly's fans *won't* get a chance to see Kelly this summer. You might be the lucky winner who does. Enter to win an exclusive Kelly Clarkson concert for you and your friends."

    Now Lindsay Lohan, on the other hand, that's one you don't want to sign.
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