Forbes has the low down on companies abandoning marketing schemes in Second Life.
It turns out that avatars seem more interested in having sex and hatching pranks than spending time warming up to real-world brands. “There is nothing to do in Second Life except, pardon my bluntness, try to get laid,” blogged David Churbuck, Web-marketing vice president for computer maker Lenovo.
Yep.
Most companies who opened shop in SL did so not because it made sense for their brand but because they were chasing the Next Big Thing. Which is a death trap. Forget the Next Big Thing. There is no such thing. Do what’s right for your brand and be where your community is. And stop chasing Bright Shiney New.
Link.
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