Another day, another conference. I spent the day at the PRSA’s “T3 PR” Conference. I was on a panel on the d0s and don’ts of dealing with social media with Chip Griffin, Tony Sapienza and Don Bates. My role there was to discuss the SNCR’s Best Practices document.
The other highlight of the day was a panel on the future of Tech PR with Steve Rubel, Constantin Basturea and Richard Laermer.
My pictures are here. More to be uploaded later when I get around to it.
A couple of quick thoughts….
From now on, WiFi and the availability thereof is a prerequisite for any conferences I attend, let alone speak at. I can’t understand why the organizers of a conference on blogging and technology marketing don’t think to provide it. If there was WiFi there, you would by now have read three or four blog entries from me and others. Now I’m relying on memory.
About the level of understanding of social media among PR peeps, at least those in attendence today, I’m both encouraged and dissapointed. Encouraged that more and more PR folks are asking the questions, dissapointed that many of them are still bogged down in tactical issues. Is my video right for a videoblog? How long should my podcast be? How many times a week should I blog? But not is this the right thing for my client and how does it fit into their overall business. Steve Rubel made this point in his presentation – we’re not asking the right questions yet.
Here’s another way of looking at it. If all the cool companies jumped off the Brooklyn Bridge, would you? So why are you jumping into Second Life without even asking yourself if it makes sense for your brand?
