Just say no

I’ve said it before and I’ll say it again… one of the best services a PR agency can offer its clients is the ability to say ‘No’ to every cockamamie idea that comes out of marketing. If a client (potential or otherwise) says they are the first social network to allow video sharing and SMS notification, just walk away with your dignity intact. Trust me, you’ll feel better for it.

Now the Bad Pitch Blog has an example of a pitch that obviously went through the client and ended up saddled with every business cliche in the book.

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