Johnny Boston of Raw Digital puts it all in perspective…
Bonus link: Things we learned from the launch.
I love clients who embrace blogging…
Public Relations, Social Media and Ephemera Since 2005
Johnny Boston of Raw Digital puts it all in perspective…
Bonus link: Things we learned from the launch.
I love clients who embrace blogging…
Here they are performing Radio Clash on the Tomorrow show – which I can still remember watching, my ear’s pressed against the TV’s mono speaker so I could turn it up loud but not wake my parents.
gk0MnQft85M
When I turned 13, my parents let me spend $99 of my Bar Mitzvah money on a 13 inch black and white TV. It was 1977, the year punk rock – born on the streets of New York’s Lower East Side and Bowery and nurtured in London and Manchester – was discovered by the mainstream American media. And my new black and white TV, with it’s rabbit ears and UHF loop antennas, was my window into the new world.
First there was DEVO on Saturday Night Live. Then Don Kirshner’s Rock Concert. And then I discovered Tom Snyder. Like most TV viewers, I discovered him first through Dan Ackroyd’s dead-on impressions on the still-relevent and funny Saturday Night Live. But there was no substitute for the real thing. For a teenager seeking out new music I wasn’t going to find on the typical Long Island radio stations, Snyder was like an oasis in the desert. Not only Johnny Rotten and PiL, but Wendy O. William, The Tubes and many others found their first American TV appearences on Synder’s Tomorrow show.
Tom Snyder passed away on Sunday. I can’t think of any better tribute than this, his interview with The Clash.
JVygiX0KEEw
Appointment TV is dead.
If you think otherwise you can talk to my kids who are, as we speak, watching shows recorded days ago; speeding through the commercial interruptions. And that’s just the tip of the iceberg. The children of today watch programs on their mom’s iPod or their dad’s laptop. Or they watch snippets of downloaded content from Disney.com or NickJr.com.
Maybe it’s related to their favorite show. Maybe not.
In a few years, the TV as the center of all visual entertainment will be superseded by devices we don’t even have yet.
Enter Raw Digital. Spun off from NYC-based film and video production studio Raw Media, Raw Digital is creating content specifically with mobile and Internet platforms in mind. Because the viewers are going there, the advertisers will no doubt be far behind.
We’re launching Raw Digital with a special event in NYC tonight. Our first bit of coverage is here. More to follow…
Follow Me: