Appointment TV is dead.
If you think otherwise you can talk to my kids who are, as we speak, watching shows recorded days ago; speeding through the commercial interruptions. And that’s just the tip of the iceberg. The children of today watch programs on their mom’s iPod or their dad’s laptop. Or they watch snippets of downloaded content from Disney.com or NickJr.com.
Maybe it’s related to their favorite show. Maybe not.
In a few years, the TV as the center of all visual entertainment will be superseded by devices we don’t even have yet.
Enter Raw Digital. Spun off from NYC-based film and video production studio Raw Media, Raw Digital is creating content specifically with mobile and Internet platforms in mind. Because the viewers are going there, the advertisers will no doubt be far behind.
We’re launching Raw Digital with a special event in NYC tonight. Our first bit of coverage is here. More to follow…
