Brian Oberkirch is the smartest, hardest working man in the business of thinking where we are all going with all of this. So when he gives us a glimpse into the future of PR, it’s up to all of us to sit up and pay attention.
Great PR (or developer relations, HR, whatever) involves translation. Spanning the boundaries between disparate parts of the company and the communities it serves. Helping people understand. This is not the cliched flackery that ends up painting most PR. Edgework demands that you stop thinking about PR in cliched terms. And start practicing it like a mofo.
Brian is talking about the PodTech / TechCrunch / Valleywag dust-up from last week. But he could be talking about any of a myriad of situations where companies – both small and large – mistake transparancy for letting it all hang out and small things become huge dust-ups.
Full story here.
Related Posts:
- The Race: Bad News/Good News
- Publicist or Marketing Guru
- Community Consensus Building-Focus Groups and/or Community Health Survey's
