What part of this don’t you understand?
Until there is a retinal development that can glue the eyes to an advertisement; people can and will always avoid ads.
Link. Disclosure, Raw Digital is a client.
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Always?
Oh come on, this is naive. Ever stood on a Tube platform? Ever watched an ad between TV shows?
Piers - ever forget what the ad was for a few moments after seeing it? Sure people look at ads but I’d bet for most people, that is people NOT in the ad business, they are eye candy.