Client Raw Digital just announced a deal with Hearst publication CosmoGirl! to produce an online soap opera series to debut in the Spring of 2008.
Here’s the details:
The three to four minute webisodes will air three times per week for five weeks. The soap opera series will live on cosmogirl.com and will follow best friends Jaime and Anna as they navigate through the trials and tribulations of their junior year of high school. Set in a small town in Michigan, the antithesis of The OC, the two heroines will be faced with hard times that will leave viewers questioning whether or not their perfect world will crumble before they graduate.
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Casting for the soap opera series will take place this fall. One role will be left open for a CosmoGIRL! reader to win the chance for a part on the show. The series will launch in Spring 2008.
Link.
Considering their readership, this is a great move for CosmoGirl! and a great opportunity for Raw Digital. 20 years ago, the typical CosmoGirl! reader (well, Seventeen reader) was running home from school to watch General Hospital. Now they are watching YouTube.
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