So you’ve got a blog. Now what?
Next week at BlogOrlando I’ll be running a session entitled “Business Blogging, The Next Steps.” This is a subject near and dear to my heart. I truly believe that blogging is only one part of a much larger trend.
I’ve been telling clients, audiences and anyone who will listen that companies don’t have to blog, they don’t have to have a podcast or a blogging policy. They have to have a social media strategy. They have to understand that the conversation is happening all around them, with or without them and they can join it or ignore it.
So next week I’ll be covering what I think are the ‘next steps’ for companies to take. Or the first steps as the case may be. That includes the obvious choices, exploring the full range of social media tools - everything from podcasts and videoblogs to Facebook and Twitter - as well as determining if a blog even makes sense for your organization.
I’ll also cover what to do with your blog now that you have one. How to avoid Happy Marketing Talk and keep the coversation going. How to engage with other bloggers and how to elevate your blog into that mythical ‘thought leadership’ univserse.
A lot to cover, I know. But I’m sure once we get there and the coversation gets rolling, we’ll find our focus.
So if you are attending, and have any questions, comments or things you want me to cover, feel free to use the comments section below.
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