Comments on: Don’t believe the hype http://www.parmet.net/pr/2007/09/19/dont-believe-the-hype-2/ Public Relations, Social Media and Ephemera Since 2005 Mon, 15 Mar 2010 09:02:03 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: links for 2007-09-26 « THE Jeffrey Taylor http://www.parmet.net/pr/2007/09/19/dont-believe-the-hype-2/comment-page-1/#comment-190383 links for 2007-09-26 « THE Jeffrey Taylor Wed, 26 Sep 2007 12:28:00 +0000 http://www.parmet.net/pr/2007/09/19/dont-believe-the-hype-2/#comment-190383 [...] Don’t believe the hype at Marketing Begins At Home [...] [...] Don’t believe the hype at Marketing Begins At Home [...]

]]> By: Dan Greenfield http://www.parmet.net/pr/2007/09/19/dont-believe-the-hype-2/comment-page-1/#comment-184764 Dan Greenfield Thu, 20 Sep 2007 14:02:24 +0000 http://www.parmet.net/pr/2007/09/19/dont-believe-the-hype-2/#comment-184764 If I may weigh in, I support the split the difference approach. Based on my experience, a big burst rarely hurts, but like any candle, you need oxygen to sustain what I call the slow burn. To me, building a community fuels the engagement long after the initial headlines fade and loyalty begins. The beauty of communities is they allow for discussion and a forum for announcements and news that may not merit a press release. If I may weigh in, I support the split the difference approach. Based on my experience, a big burst rarely hurts, but like any candle, you need oxygen to sustain what I call the slow burn. To me, building a community fuels the engagement long after the initial headlines fade and loyalty begins. The beauty of communities is they allow for discussion and a forum for announcements and news that may not merit a press release.

]]> By: Todd Defren http://www.parmet.net/pr/2007/09/19/dont-believe-the-hype-2/comment-page-1/#comment-184119 Todd Defren Wed, 19 Sep 2007 19:48:01 +0000 http://www.parmet.net/pr/2007/09/19/dont-believe-the-hype-2/#comment-184119 I don't disagree with ya - we're more aligned than our respective blog posts might suggest. I particularly DO agree with Brian O's related post at Like It Matters: "Always be launching." I don’t disagree with ya – we’re more aligned than our respective blog posts might suggest. I particularly DO agree with Brian O’s related post at Like It Matters: “Always be launching.”

]]> By: Happy unlaunch day at Like It Matters http://www.parmet.net/pr/2007/09/19/dont-believe-the-hype-2/comment-page-1/#comment-184052 Happy unlaunch day at Like It Matters Wed, 19 Sep 2007 18:01:54 +0000 http://www.parmet.net/pr/2007/09/19/dont-believe-the-hype-2/#comment-184052 [...] will not be surprised that I’m down with Parmet’s recommended approach to unlaunching via ongoing community building and not flashy, high-profile demos. It’s part of a larger [...] [...] will not be surprised that I’m down with Parmet’s recommended approach to unlaunching via ongoing community building and not flashy, high-profile demos. It’s part of a larger [...]

]]> By: Phil Gomes http://www.parmet.net/pr/2007/09/19/dont-believe-the-hype-2/comment-page-1/#comment-184048 Phil Gomes Wed, 19 Sep 2007 17:50:29 +0000 http://www.parmet.net/pr/2007/09/19/dont-believe-the-hype-2/#comment-184048 Well-said... Arrington still hasn't thanked me for the copy of "Fire In The Valley" that I sent him, just so he could learn that there was a silicon valley before 1995. Ingrate... Well-said…

Arrington still hasn’t thanked me for the copy of “Fire In The Valley” that I sent him, just so he could learn that there was a silicon valley before 1995. Ingrate…

]]> By: » Don’t believe the hype http://www.parmet.net/pr/2007/09/19/dont-believe-the-hype-2/comment-page-1/#comment-183980 » Don’t believe the hype Wed, 19 Sep 2007 16:14:43 +0000 http://www.parmet.net/pr/2007/09/19/dont-believe-the-hype-2/#comment-183980 [...] Original post by david@parmet.net (David Parmet) [...] [...] Original post by david@parmet.net (David Parmet) [...]

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