Marketing Begins At Home

This one’s going to be good…

Good afternoon.

My agency created two viral videos for client [name deleted to protect the poor unfortunate client] that are being featured on Inside Edition tonight because of its immense popularity in just two weeks.

Hold on a minute.. because of Inside Edition’s immense popularity in just two weeks? Sorry, I couldn’t resist.

…

The first video “[deleted]” is on YouTube, IFilm, Break.com, etc and has been picked up by MSN, AOL video and loads of other sites and by bloggers as well. Web chatter is raging to the tune of “Is this really happening ‘now;” “Another happy Vista company,” “Shoulda used a Mac.” . Just 2 weeks old, it has created a major sensation - so much so that Inside Edition is today interviewing the video company that created the video

OK, where to start.

The sloppy punctuation? Nah, too easy.

I’m sure you told your clients you got them placements on YouTube, iFilm, AOL video etc…. But bragging about that to a list of 50+ bloggers and journalists (you put us in the carbon copy field, not the blind copy field) is asking for a smack down.

6,000 views on YouTube is not a major sensation. That you would assert that proves to me that you don’t know we can check these things very easily.

Inside Edition? Afternoon TV is where your target audience is? What’s next, a hit on Judge Judy?

And most of all… all together now…

VIDEOS ARE NOT VIRAL.. AGENCIES DON’T MAKE THEM VIRAL… CONVERSATIONS AND CONNECTIONS ARE VIRAL

Get it?